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Front Page News
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Just last week, I served as a panelist on a Search Marketing Now webcast titled: "Ad Networks Best Practices: Keeping Your Advertisers Happy.” Dana Todd, the CMO of Newsforce.com and President Emeritus of SEMPO, joined me and we covered the topic of quality...
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Reproduced with the permission of Neil Matthews. Originally posted at http://www.clickqualityconsultant.com/index.php/2008/06/11/case-study-sometimes-it-aint-click-fraud/ I was recently working with a client based in the US who had seen a massive increase...
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Recently, many advertisers received an “exciting announcement” in their Adwords accounts. Google announced that its new Automatic Matching feature is rolling out in a new expanded beta format. Automatic Matching has been enabled for some advertiser’s...
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Advertiser brands are being used against them. This week's Wall St. Journal had an excellent article about “Piggybacking” . (No they are not referring to throwing a kid on your back and jumping around the yard!) This piggybacking is a form of brand infringement...
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The domain industry is fascinating. I have enjoyed being involved in events that are both educational and productive for Click Forensics and me. The latest event is the TRAFFIC conference held this week in “The Happiest Place on Earth”, Disneyworld of...
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This post discusses the topic of geo-targeting your pay per click campaigns. What is Geo-Targeting? Geo-Targeting is the ability to set a target country(s) to which your ads will be served. This allows the advertiser to set which countries they are interested...
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Over the past two years we have been trying to bring attention to the real danger of click fraud. It is a real problem that is getting worse not better. Since we began reporting our Click Fraud Index, the overall rate has climbed over 20%. This problem...
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A couple of weeks ago at Search Engine Strategies in New York, Click Fraud made big news. Yahoo announced a partnership with Click Forensics that changes the tone of the ongoing “Click Fraud Debate”. Since late 2005 there has been denial, litigation,...
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This blog has been bringing you a series of posts which cover the basics of click fraud. This series is continued with an article on click farms. What is a click farm? Basically a click farm is a loosely couple group of people who are paid to click on...
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As mentioned in previous posts, in this introduction to click fraud series, there are three main methods to commit click fraud, manually, via a click farm and by using click bots. This post discusses click bots. A click bot is a computer program which...
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This article asks the question does Google have enough data to combat the increasing invalid click problem? The thinking behind this post is based on the premise that Google only has data up to the point of the click, once the user is past the ad on Google...
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This post continues the introduction to click fraud series, and discusses competitor click fraud. Competitor click fraud occurs when your direct competitors click on your ads in an attempt to place their own ads more highly. This in turn gives them a...
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In a series of posts, we would like to bring you an introduction to the main subject areas of click fraud. In this post the topic of publisher click fraud is discussed. Publisher click fraud occurs when a website owner publishes an advertisement on their...
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I would like to talk about, what I call, community click fraud solutions, and why I think they are a better answer to the click fraud problem than stand alone solutions. What is a Community Click Fraud Solution? A community solution is where lots of advertisers...
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I am a new member of the Click Fraud Network blog, and I would like to take this opportunity to introduce myself and give an overview of the work I will be doing on the network’s blog. My name is Neil Matthews, and I am an independent click fraud consultant....
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Forbes reporter Andy Greenberg recently published a story with dueling perspectives from my friend Shuman, of Google, and me highlighting our differing views of the click fraud problem. It got me thinking about how far the community has come toward solving...
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Let me know that I've done wrong When I've known this all along… I'll keep you my dirty little secret - Dirty Little Secret, The All-American Rejects What are Made for Ads (MFA) sites? MFA sites generally have very little to no useful content and yet...
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Google recently announced the global expansion of it's new PPA program available to select adwords advertisers. For those unfamiliar with this terminology, PPA means pay-per-action, also called CPA, cost per action. Participants pay for traffic delivered...
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T he Department of Justice and FBI released results yesterday of their ongoing cyber crime initiative to disrupt and dismantle “botherders” and "botnets" and have identified over 1 million new victim computer IP addresses. OPERATION BOT ROAST is a national...
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The department of Justice and the FBI along with the cooperation of Microsoft Corporation and the Botnet Task Force have announced the results of an ongoing cyber crime initiative. Operation Bot Roast is a national initiative that has uncovered over 1...
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Tom Cuthbert, President and CEO of Click Forensics will be participating in a panel discussion at the Search Engine Strategies 2007 conference held in Toronto, Canada. The panel will be discussing the types of click fraud while offering best practices...
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Jeffrey K. Rohrs to Oversee Click Quality Discussion at Search Engine Strategies 2007 Canada — Jeffrey K. Rohrs, ExactTarget's Vice President of Agency and Search, will help fuel discussions about click fraud as part of this week's Search Engine Strategies...
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A day or so ago, Shuman Ghosemajumder from Google posted two blogs on his personal site questioning Click Forensics data, methodologies and motivation. While it is really unfortunate that we have to take time to address these issues, I will. It is unfortunate...
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In the 1800's, cattle rustlers of the open-range era were generally cowboys who had drifted into unlawful practices. They knew the cattle country and were adept at roping, branding, and trailing. These outlaws needed only to buy a few cows, register a...
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First, let me introduce myself by way of my recent background – I left Symantec and joined Click Forensics because I wanted to help fight the industry’s biggest problem, click fraud, which threatens the economic foundations of the internet economy. At...
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